Arizona Attorney General filed a lawsuit against Google LLC for deceptive and unfair practices used to obtain users’ location data, which Google then exploits for its lucrative advertising business.
“While Google users are led to believe they can opt-out of location tracking, the company exploits other avenues to invade personal privacy,” “It’s nearly impossible to stop Google from tracking your movements without your knowledge or consent. This is contrary to the Arizona Consumer Fraud Act and even the most innovative companies must operate within the law.”
Google derives the vast majority of its profit through selling advertisements and displaying them to users of Google’s products and services. In 2019, over 80% of Google’s revenues—$135 billion out of $161 billion total—were generated through advertising. Arizona’s investigation has also revealed that Google uses deceptive and unfair practices to collect as much user information as possible and makes it exceedingly difficult for users to understand what’s being done with their data, let alone opt-out.
SOURCE Arizona lawsuit