Cookies as a profitable tool
Thinking to take the most of your website domain? Let’s go through the basics first.
Internet, the network of networks, lacks of memory. Let’s call this the bright side of the coin. This means that I could be a real effective measure towards zero invasibe privacy measures, regarding the privacy of internet users. However, there is a flip side of the coin, indeed. The positive privacy aspects are heavily overridden by all the negative aspects. Internet without memory seems unsustainable.
How do we birdge the gap? There is where the cookies and similar technologies come into play.
There are several marvellous tracking tools, such as beacons, pixels, fingerprints and local storage objects. Nevertheless, by far the most standarised tracking technology are the cookies, up to date.
The word cookie is not peaceful one, it has more than one connotation. It can refer to lots of different tools. Our aim is to help society service providers when assessing the most effective methods in order to take the most of their web domain, while fully complying with the relevant data protection regulation.
In the dawn of times, cookies were configured as an informatics toolkit which function was to enable the remembering users or clients orders (shopping cart).
Nowadays, these small peace of data called cookies, and storage in the users smart devices, are the blood life of the digital economy. The icing on the cake.This means that their presence generates important economic flows worldwide. They actually constitute the memory of internet. And so their constitute an important brainfuction of this complex interrelated world networking.
To online service providers they proved pretty useful, bearing in mind that they do enable us to known how a particular user has engaged with our domain or with the online service we offer to the broad public. Through the storage of cookies in their devices, we can know which content of our website was more appealing to them, where the user come from, where did it go after, etc. This is priceless information, according to which we can pivot our business to one way or to another, depending of the facts showed by data.
Cookies themselves are small files that contain information. This information, or data, is sent by the publisher of the service or by a third party who has a presence in the publisher’s web domain, to the user’s storage device. These tools make it possible to identify the user by storing information on the device. As the user browses, visits certain content, passes on others, so their behavior and the information generated and stored on their device will vary depending on their use of the tools made available to them. Its main function is to manage advertising. This means that the same advertisement is no longer sent throughout the different pages accessed by the user or to personalize the content of the web for each user.