Which is the purpose of cookies? Which is the purpose of gathering and processing the data created by them?
Depending on the purpose, we can distinguish between them:
- Technical cookies: session identification, access to restricted areas, order tracking. All in all, technical cookies allow the user to navigate through the website. At the same time they allow us to understand the habits of the users. Also in this category are those cookies aimed at managing and enabling the advertising spaces that are inserted within the web pages.
These cookies are exempt from requiring consent and therefore it is not necessary to provide information about their existence.
- Preference or personalisation cookies: these cookies allow the service to be determined and the content or interface to which the user has access to be personalised. Differentiating the customer’s experience according to their tastes or preferences (for example, the language in which the requested content will be displayed)
Analysis or measurement cookies: these cookies are particularly useful to the provider as they enable it to measure website activity. Their purpose is to track and analyze user behavior. This type of cookie does not especially intrude on the privacy of users.
Behavioral advertising cookies: are those cookies that store information on the behavior of users obtained through continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.